Build your professional brand online. 

LinkedIn is your opportunity to reach up to 350 million professionals, including peers, recruiters, and future employers. It's a great sounding board for your thoughts and big ideas, and a chance to showcase your knowledge, insights and experiences. 

What to Write

  • Write what you know: Draw from your life experiences, whether it's in the classroom, an extracurricular activity or your internship. 
  • Make the most of assignments: Publish your essays, research or other assignments
  • Condiser the headlines: Use the news as a conversation starter or a way to connect it back to your own area of study or interest

Best Practices

  • Upload an appropriate photo
  • Write an informative profile headline
  • Don't cut corners on the summary statement
  • Be smart about your experience
  • Complete additional profile selections tailored to career starters
  • Build a strong network so it's there when you need it
  • Claim your unique LinkedIn URL
  • Show, don't just tell: share your work
  • Use keywords in adding skills you can be endorsed for - and get a few recommendations
  • Review content on LinkedIn

Quick Tip Sheets

Student Profile Checklist

Building Your Professional Brand

Finding a Job or Internship