University of Pittsburgh at Johnstown
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Basics of Exporting

Basics of Exporting
What YOU Need
to Know!

Thursday, May 13, 2010

8:30 a.m. - Check-in
9 a.m.-Noon - Seminar Presentation
Noon-1 p.m. - Networking Luncheon
1-4 p.m.-Seminar Presentation

This program is offered in partnership with the US Department of Commerce
and the US Commercial Service International Trade Administration. 


ABOUT THE PROGRAM
According to the US Small Business Administration (SBA), small firms represent 99.7% of all employers, generate 60 to 80% of net new jobs annually, and account for 97% of all US exporters.  As a result, their success in international markets is extremely important to the welfare of the United States.

This exclusive training program has been carefully designed to give businesses the skills, strategies, insights, and network of contacts that are necessary to expand sales globally.  Whether you are just thinking about exporting or have just exported reactively, this course will give you the tools and confidence necessary to succeed.

Printed materials on these topics will be provided at the workshop.

WHO SHOULD ATTEND?

If you are new to exporting or have been exporting and feel there is a better way to do it, join us to cover the basics of exporting.  You will have an outstanding opportunity to learn the export fundamentals that will make your organization a successful exporter.

Workshop Activities

Taking the First Steps to Exporting
Presenter: Ms. Alina Otis, Marketing Analyst, Center for Global Competitiveness, St. Francis University Small Business Development Center

  • Why should you export?
  • Is your company ready to export?
  • How to create an export plan
  • Researching foreign markets


How to Create an Export Strategy
Presenter: Ms. Alina Otis, Marketing Analyst, Center for Global Competitiveness, St. Francis University Small Business Development Center

  • Basic approaches to exporting
  • Marketing through the Web
  • Language and your website

Selling to Foreign Markets
Presenter:
Mr. Nathan Harsch, International Trade Specialist, United States Department of Commerce

  • International barriers to US exports
  • US export regulations
  • US programs to help exporters


Getting Your Product Ready
Presenter:
Mr. Nathan Harsch, International Trade Specialist, United States Department of Commerce

  • Checklist of product considerations
  • Product adaptation, re-branding, labeling, and packaging
  • Understanding Schedule B


Export Logistics and Documentation
Presenters:
Mr. Scott Livingstone, Manager, Supply Chain Division, United Parcel Service and Mr. Jeff Yoder, Manager, Small Package, United Parcel Service

  • Transporting your product abroad
  • How to prepare a pro forma invoice
  • Commercial and consular invoices
  • Shipper's Export Declaration
  • Shipper's Letter of Instructions
  • Certificates of origin
  • Export packing lists


Export Financing
Presenter:
Mr. Scott Conrad, Vice President, International Trade Finance, M&T Bank

  • Letters of credit and other types of payment
  • Trade finance

COST:

  • $99 per person
    Cost includes seminar and networking luncheon

HOW TO REGISTER:

To register, contact the Office of Community Education and Outreach at 814-269-2099.  Or, download the complete brochure by clicking on the link to the right and register by mail or fax.  The registration deadline is Friday, April 30