The Frank J. and Sylvia T. Pasquerilla Lecture Series will host world-renowned pollster Dr. Frank Luntz, CEO of Luntz, Maslansky Strategic Research, at 7 p.m. Tuesday, December 9, at the Living /Learning Center on the Pitt-Johnstown campus.
A reception will begin at 6:30 p.m. with the lecture beginning at 7 p.m. A book signing of Luntz’s Words That Work: It’s Not What You Say, It’s What People Hear will follow.
As one of the hottest pollsters in America, Luntz is called on by politicians, corporations, and the media to identify what words, messages and themes resonate with the public. He engineered the Republican “Contract with America” victory in 1994 and has helped more than two dozen Fortune 500 companies and their CEOs.
In Words That Work: It’s Not What You Say, It’s What People Hear (Hyperion; August 5, 2008; $15.95; Paperback), Luntz offers a one-of-a-kind, behind-the-scenes look at how the use of words and phrases and the power of language affect what we buy, who we vote for, and what we believe in.
He is one of the most honored communication professionals in America today. Time magazine named him one of “50 of America’s most promising leaders aged 40 and under.” In the 2000 election cycle, Frank conducted almost two-dozen focus groups for MSNBC and CNBC, including live sessions following each night of both party conventions and presidential debates. His reoccurring segments on MSNBC/CNBC, “100 Days, and 1000 Voices” won the coveted Emmy Award in 2001.
He was a primary night and election night commentator for The News with Brian Williams on MSNBC in 2000 and for Hardball in 2004. Luntz was the first and most vociferous public opinion expert to predict the GOP’s demise in the 2006 congressional elections.
Luntz has conducted focus group sessions for all three major television networks, two of the three cable news channels, PBS and the BBC. He has also conducted focus groups for The Wall Street Journal, Newsweek, The New Yorker, and U.S. News & World Report.
He has also been a guest on Meet the Press, Nightline, The Today Show, The NewsHour with Jim Lehrer, Good Morning America, Hannity and Colmes, Charlie Rose, Real Time with Bill Maher, and Hardball with Chris Matthews. He also served as a consultant to the award-winning NBC hit show The West Wing.
When he is not consulting, Luntz can usually be found in front of a classroom. From 1989 until 1996, he was an Adjunct Professor at the University of Pennsylvania. He has also taught at Harvard and George Washington.
An accomplished author, he has written op-ed pieces for The Wall Street Journal, The New York Times, The Los Angeles Times, the Financial Times, and The Washington Post.
Luntz graduated with honors from the University of Pennsylvania with a Bachelor of Arts degree in history and political science, and was named a Thouron Fellow. He received his Doctorate in Politics at the age of 25 from Oxford University. In the spring of 1993, Luntz was named a Fellow at Harvard University’s Institute of Politics, the second youngest individual ever to receive this honor.
For information on this event, contact Beverly Walerysiak at 800-846-2787 or 814-269-7200 or visit www.upjarts.com.