University of Pittsburgh at Johnstown
Pitt-Johnstown Seal

Marketing Initiatives

Marketing Initiatives

Article Body
The primary goal of the Office of Marketing and Public Relations is to market the strengths and image of UPJ. Mrs. Kimberly Miller has been diligently working to identify on-going marketing initiatives, developing a strategic plan, charting marketing direction, and organizing new initiatives.

We have heard on more than one occasion that UPJ is the "best-kept secret in western Pennsylvania." That claim is no longer valid, especially after UPJ was ranked the fourth best public comprehensive baccalaureate college in the North. This exclusive honor is an unmistakable sign of the distinctiveness of our campus, and it has renewed our purpose to market that image to others.

By design, the initial marketing focus is internal; however, during the spring semester, initiatives designed to reach out to the community will begin. Initiatives that target alumni are already underway.

New signs have been placed in twelve of the campus buildings, including Biddle Hall, Blackington Hall, Owen Library, the Student Union, the Pasquerilla Performing Arts Center, and the Sports Center. Situated prominently in high-traffic areas, these 22x28-inch framed posters declare that UPJ is "Ranked 4th in the North." The two new signs at the campus entrances give the campus a more distinguished face, clearly defining the role of UPJ in the region and the community. Each sign, lighted and supported by stone masonry, bears the name of the university and the university seal.

A new sign has also been placed at the John Murtha Johnstown-Cambria County Airport. This full-color, backlit sign measures 30x45 feet and hangs above the lobby in the airport terminal. It bears an eye-catching photograph of several university students and reminds viewers that "Your Education is Our Specialty." The lease for the advertising area will continue through the end of 2002.

Please visit this page regularly for new information on more marketing and public relations initiatives.

Posted by [Deleted User] on 1/28/2002 9:35:00 AM