University of Pittsburgh at Johnstown
Marketing Initiatives
Pitt-Johnstown Home Page
About Pitt-Johnstown
Distinctive Elements of the Pitt-Johnstown Experience
Welcome from the President
Messages from the President
Marketing Initiatives
President's Desk Photos and Additional Information
Visiting the Campus
Mission/Vision Statement
Publications
Administrative Offices
Live Campus WebCams
Video Highlights
Advisory Board
Pitt-Johnstown @ a Glance
The Pitt-Johnstown Story
Commitment to Service Report
About Pitt-Johnstown Documents
Emergency Preparedness
Employment at the University of Pittsburgh at Johnstown
Academics
Admissions
Campus Life
Student Services
Athletics
Search
Query
About Us
Pitt-Johnstown @ a Glance
Pitt-Johnstown in the News
Mission/Vision Statement
Welcome from the President
Visiting the Campus
Administrative Offices
Publications
80th Anniversary
Video Highlights
Advisory Board
Live Campus WebCams
Academics
Academic Affairs
Academic Events
Academic Calendar
Majors
Academic Divisions
Faculty
Academic Advising
Honor Societies
Study Abroad
Admissions
Costs and Financial Aid
Programs of Study
Advanced & Continuing Education
A Visitor's Guide to Campus
Campus Life
Student Affairs
Housing & Residence Life
Student Organizations
Greek Life
Commuting
Student Services
Academic Success Center
Bookstore
Business Office
Campus Ministry
RealWorld Career Services
Dining Services
Financial Aid Office
Office of Health and Counseling Services
Information Technology
Owen Library
Registrar's Office
Athletics
Baseball
Men's Basketball
Men's Golf
Men's Soccer
Wrestling
Women's Basketball
Women's Cross Country
Women's Golf
Women's Soccer
Women's Track
Women's Volleyball
Quick Index
Directory
Help
Contact Us
Marketing Initiatives
Article Body
The primary goal of the Office of Marketing and Public Relations is to market the strengths and image of UPJ. Mrs. Kimberly Miller has been diligently working to identify on-going marketing initiatives, developing a strategic plan, charting marketing direction, and organizing new initiatives.
We have heard on more than one occasion that UPJ is the "best-kept secret in western Pennsylvania." That claim is no longer valid, especially after UPJ was ranked the fourth best public comprehensive baccalaureate college in the North. This exclusive honor is an unmistakable sign of the distinctiveness of our campus, and it has renewed our purpose to market that image to others.
By design, the initial marketing focus is internal; however, during the spring semester, initiatives designed to reach out to the community will begin. Initiatives that target alumni are already underway.
New signs have been placed in twelve of the campus buildings, including Biddle Hall, Blackington Hall, Owen Library, the Student Union, the Pasquerilla Performing Arts Center, and the Sports Center. Situated prominently in high-traffic areas, these 22x28-inch framed posters declare that UPJ is "Ranked 4th in the North." The two new signs at the campus entrances give the campus a more distinguished face, clearly defining the role of UPJ in the region and the community. Each sign, lighted and supported by stone masonry, bears the name of the university and the university seal.
A new sign has also been placed at the John Murtha Johnstown-Cambria County Airport. This full-color, backlit sign measures 30x45 feet and hangs above the lobby in the airport terminal. It bears an eye-catching photograph of several university students and reminds viewers that "Your Education is Our Specialty." The lease for the advertising area will continue through the end of 2002.
Please visit this page regularly for new information on more marketing and public relations initiatives.
Posted
by
[Deleted User]
on
1/28/2002 9:35:00 AM
Login
